AQUALAND

A strategic brand consolidation has been launched under the Atrax umbrella, one of the world’s premier hubs for the recreation and park industries. Aquafun, a pioneer in pool and spa technologies, and Outdes, the prestigious brand for landscape and outdoor living, have joined forces to reposition themselves as a single powerhouse – Aqualand.

Aqualand brings together water engineering and landscape architecture—two integral components of modern design—on a single, unified platform. This merger integrates pool and spa solutions with outdoor design, offering developers and investors a holistic solution partnership. Moving forward, pool projects will no longer be treated as isolated technical infrastructures, but as part of a comprehensive design approach that encompasses the surrounding landscape and living environments.

Aligned directly with Atrax’s 2027 theme, Urban Wellness – Active City, this initiative serves as a guiding force in developing sustainable urban living environments focused on wellbeing. Aqualand will promote experience-driven spaces across a wide spectrum, from luxury hotels and public parks to residential developments and social facilities.

Regarding the launch, Atrax management stated: “The merger of our Aquafun and Outdes brands is a key step in our mission to eliminate fragmentation within the sector and establish a more robust trade platform. Aqualand will provide our exhibitors with a broader collaboration network, while offering visitors an efficient, one-stop-shop experience to meet all their project needs.”

 www.atraxexpo.com