• Staff writer


Updated: Jan 17

Faithful to Nature (FtN) is the first retailer to become B Corp certified for its commitment to social and environmental sustainability. Embracing sustainable packaging and carbon neutral delivery, the brand has been instrumental in introducing South African consumers to more natural, ethical and sustainable products and practices.

B Lab, a non-profit organisation, awards the B Corporation certification to organisations that voluntarily meet required standards of transparency, accountability, sustainability and performance, with a business objective to create value for society. Through the certification, FtN continues to build on its journey to inspire change and solve social, economic and environmental problems. Its focus is on environmentally friendly and sustainable practices and in terms of environmental benefits, an ingredient policy means that all products used are natural and planet friendly.

Wherever possible, its branded products feature sustainable packaging with cellulose biodegradable bags, vegetable-based inks and recyclable materials. Being carbon-neutral, with every order placed, Faithful to Nature ensures that there is less climate impact than when shopping any other e-commerce site or brick-and-mortar store.


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