• Staff writer

PRECAST CONCRETE AWARDS TO BE CAST DIGITALLY


Precast concrete units and projects will take centre stage at the Concrete Manufacturers Association’s (CMA) bi-annual Awards for Excellence competition, which is currently being featured on virtual platforms.


CMA general manager Henry Cockcroft says that the digital world is becoming ever more part of our lives and that personal engagement is being replaced with virtual meetings, events and training. The Awards for Excellence will therefore also take to cyberspace and reach a far wider audience than is usually the case.


The awards are the most prestigious event in the construction industry’s calendar, attracting entrants from a wide spectrum of disciplines representing precast concrete projects. This led to the CMA expanding its digital footprint and aligning with digital marketing strategies, while exploiting trending social media network marketing opportunities.


Cockcroft adds that CMA members and their customers have been invited to enter into any of the 15 award categories before 14 January 2022. Entry packs are currently being sent out and entrants can enter as many projects as they like, as long as these feature CMA producer member precast concrete units.


The event will offer marketing exposure to the CMA’s sponsors, entrants and participants, as well as broadening the reach of the CMA within the construction industry by promoting awareness of the possibilities that can be realised through the use of precast concrete.


Full details of the event are available on the CMA’s website.


www.cma.org.za

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