SA NURSERY ASSOCIATION UPDATE
Covid restrictions have had a major impact on SANA’s events, with most physical ones, including the trade fairs, having been cancelled. These offered an ideal platform for networking and sales between suppliers and retail members. The format of the Autumn Fair was changed to an online event in the form of a static document on its website, with links to its ‘exhibitors’ websites or their Facebook pages. Although this has proved to be fairly popular, it can never replace an actual event with personal interaction between members.
Meetings, training workshops and other events will also be hosted online until regulations are relaxed. SANA’s annual convention, including its AGM and awards ceremony, will be hosted as a Facebook Live function in June 2021.
SANA’s Life is a Garden marketing team continues to market gardening to consumers and one of the biggest success stories is the seasonal gardening group on Facebook that has over 20 000 consumer subscribers. This has created a gardening community where consumers can ask advice, chat to experts and take on gardening as a pastime.
The Life is a Garden campaign was launched in 2008 and has been re-branded twice since then. Along with this, it was also decided to re-brand the Garden Centre Association (GCA) to link in with the new look.