• Staff writer


The WWF Nedbank Green Trust celebrates its 30th anniversary this year, an appropriate time to focus on the needs of people and the planet, and recreate systems of life, economics, education, health and employment.

New global research, conducted by the Economist Intelligence Unit (EIU) and commissioned by the World Wide Fund for Nature, shows that public interest in, and concern for nature, has risen by 16% in the past five years and continues to grow during the Covid -19 pandemic. Worldwide, people are increasingly aware of the planetary crisis and in a clear validation of this, individuals, non-profit organisations, businesses, governments and society are acting on their concerns over nature loss in numerous ways.

The WWF Nedbank Green Trust is proud to have been catalysing change for the harmonious co-existence of people and planet for the last 30 years. It was co-founded by Nedbank and WWF in 1990, and funds innovative projects that have the potential to contribute to solving some of South Africa’s greatest societal and environmental challenges. It works with partners and communities who champion the custodianship of South Africa’s natural resources, directing their energy and efforts to key levers of change for South Africa’s future.

This 30-year partnership has raised more than R350 million for the funding of approximately 300 major conservation projects. The Nedbank Green Affinity Programme, which is aimed at supporting nature conservation projects through community-based programmes, plays a key role in looking after natural resources such as oceans, wildlife, freshwater, climate and more. Nedbank is committed to its sustainability efforts to make a lasting difference in society. Through its partnership with WWF-SA, it has seen the benefits of working with ordinary South Africans who share the same vision.


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